ABOUT US
At Ruby SoHo, we believe beauty is more than skin deep - it's a reflection of how we care for ourselves and the world around us.
Our salon blends organic treatments with mindful practices to help you look and feel your best, naturally.
Rooted in nature.
Inspired by you.
Our Philosophy
Our Promise
We use organic products
and non-toxic treatments
that respect your body
and the planet.
Every service is
delivered with care,
intention, and integrity.
OUR STORY
Some partnerships are built through business plans. Ours was built through faith, friendship, and perfect timing.
When Taylor moved to Florida in 2015, she often watched Jill play volleyball at Sunshine Park. Even then, she admired Jill’s talent and presence, both on and off the court. When Taylor learned that Jill was an organic hairstylist, she knew she wanted to sit in her chair. Jill’s schedule was full, and it would be several years before Taylor was finally able to book her first appointment in 2020.
Over the next four years, Jill became much more than Taylor’s hairstylist. Like so many of our clients know, the relationship with your stylist often grows into something deeper—a trusted confidante, a counselor, a friend, and sometimes the voice of reason you need most.
In January 2025, Taylor arrived at the salon overwhelmed and emotionally exhausted from her career. She was ready for a change but unsure of what came next. Jill asked if she could pray with her. Standing together in the corner of the salon, hand in hand, Jill prayed that God would open a door and lead Taylor to peace.
About a month later, Taylor asked Jill if that open door could be right there at Ruby SoHo. Jill said yes.
For nearly a year, Jill held space for Taylor as she completed cosmetology and trichology school, mentoring and encouraging her every step of the way. In early 2026, they officially became partners.
Today, Jill and Taylor are honored to work side by side, combining their shared passion for holistic hair care, scalp health, organic beauty, and genuine connection. They are deeply grateful to the Lord for bringing their paths together and for creating a salon where faith, wellness, and self-care come together to serve others.
Jill
Jill’s journey toward clean beauty began in 2000, just a few years into her career in the beauty industry. When she became pregnant with Ruby (daughter), her perspective changed completely. Jill became more aware of the impact that harsh chemicals and toxic fumes could have on both stylists and clients. Watching a coworker suffer health issues after years of exposure further inspired her to search for a healthier, more sustainable way to care for hair.
Ruby has always been a source of inspiration. Her passion for the environment eventually led her to a career in environmental research, which feels like a natural extension of the values that shaped our salon.
The name “SoHo” is a tribute to two things Jill loves: the iconic SoHo neighborhood and a lifelong appreciation for 1990s punk music.
In 2016, Jill discovered OWAY (Organic Way), a professional line rooted in biodynamic and organic ingredients. She trained as an educator and became one of the first salons in Jacksonville Beach to offer clean hair color.
Jill is in the salon Tuesday through Friday at noon. When not at the salon, she enjoys beach volleyball, surfing and spending time in the country with her fiancé.
OUR TEAM
Taylor
Taylor brings a unique blend of analytical expertise and holistic hair care to Ruby SoHo
Organic Salon. After spending 15 years as a licensed Certified Public Accountant—a
credential she still maintains today—Taylor chose to pursue a more creative and
wellness-focused path.
Driven by a passion for helping others look and feel their best, she attended cosmetology
school and continued her education in trichology, specializing in scalp and hair health.
Taylor’s focus is on creating healthy foundations for beautiful hair through scalp
treatments, personalized care, and organic color services.
In addition to working with clients, Taylor carefully curates the salon’s retail selection,
ensuring every product aligns with Ruby SoHo’s commitment to clean, effective, and
holistic hair care. Her thoughtful approach combines science, wellness, and beauty to
help each client achieve healthier hair from the root.
Taylor is in the salon Friday afternoons through Monday evenings. When not at the
salon, Taylor enjoys playing beach volleyball, gardening or hanging in her backyard with
her husband and pups.